domenica 22 giugno 2014

Il passaparola è sempre al primo posto

Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions 
Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media.
Top ten points of influence:
Word of mouth (74%)
Retailers and store visits (69%)
You Tube – how-to videos, product visualisation, entertainment (64%)
Twitter (61%)
Company/brand websites (59%)
Facebook (56%)
Pinterest (56%)
Newspapers and magazines (55%)
TV and movies (51%)
Search (51%) 

Nessun commento:

Posta un commento

Archivio blog